POSADAS GROUP CELEBRATES 20 YEARS OF THE FIESTA REWARDS PROGRAM
By: Juan Luis Moncada O.

Posadas Group presented the recovery of the program of loyalty totally orientated to the redemption: Fiesta Rewards, with a new face that it evolves on having rewarded the effort of the frequent travelers with more and better benefits. This program grants points for any consumption in more than 100 hotels, restaurants, bars and spas of the Group in Mexico and South America, which they will be able to be exchanged by big remunerations across the call center or the new web site fiestarewards.com "With this transformation, Fiesta Rewards now is nearer our members, communicating easier with them and adapting to their lifestyle. For this, we create a personalized, attractive and easy program, which seeks to guarantee not only the best service, but the attention that they need", expressed Javier Barrera, Vice-president of Exemption and New Business of Posadas Group.

In this process of renew, the program Fiesta Rewards intensifies its virtual presence in the website fiestarewards.com, in order that the associate has full control of their information, of their points and their remunerations. For this reason and for the commitment with the environment, it has stopped expressing the traditional bank statement, to migrate towards the virtual attention; like the print bulletin evolves one "E-News".

"In fiestarewards.com our members will be able to consult much more that only the balance in points, since with a wide catalogue of remunerations we are guaranteeing a differentiated treatment that only the big programs of loyalty we are capable of offering", the executive concluded. The catalogue of remunerations of the associate Fiesta Rewards, it contains among many other benefits, in the nights without cost, transfer of points to air lines, rental cars, fashionable products, for mentioning some and also it will offer exclusive promotions and special events. In addition the preferential treatment emphasizes to the members during their stays in anyone of more than 100 hotels belonging to Posadas Group.

The Fiesta Rewards program guarantees the accreditation of 10 points for every dollar spent in anyone of the hotels of the Group; not only in nights of accommodations with any rate, but also for consumptions in the bars, restaurants and spas. Additional, for the credit card users of Fiesta Rewards-Scotiabank, any expense generated with their card of credit generates 3 points for dollar additional.

Fiesta Rewards possesses three levels of memberships: Blue, all the members initiate with this membership and they will be able to have access to exclusive promotions; Gold set of special benefits (15 thousand accredited points); Platinum, set of preferential benefits (40 thousand accredited points). A renewed image The change in the program Fiesta Rewards also becomes present in the renovation of the emblem which by means of the graphical representation of fireworks in the moment summit, they show the celebration and the happy moments to which the associates will be able to obtain across their points. These gained points accumulate to generate a chain reaction that is translated in remunerations for the members and their dear beings. Posadas Group wants to reward the loyalty of the clients, for this presents this new concept which aim is to recognize your effort and witness.