HISTORICAL PROMOTIONAL CAMPAIGN OF JALISCO AND DESTINATIONS

• With the campaign JALISCO IS MEXICO the objective is to place the entity as principal tourist destination in the national preference.

From the launch of the promotional campaign JALISCO IS MEXICO, the most emblematic state of our country will be seen of different way by the Mexicans. Among other things, the new campaign tries to persuade the final consumer with a different offer, to generate tourist traffic that contributes to the economic assessment even of other sectors and to position to Jalisco inside the tourist national market as the first option to visit. This September launched in the whole country this ambitious and unpublished promotional campaign of direct sale. JALISCO IS MEXICO was conceived for the need to reinforce the tourist sector of the entity and it arises from commercial strategic alliances.

It is an integral project that includes a system of sales for television connected to a call center and to 200 points of sale by different and innovative channels of distribution established as near as possible to the final consumers across the fixed and mobile modules that will be located in commercial squares of the whole country across an alliance by the chain of supermarkets Wall-mart. Besides these stands, the campaign relies on the so called MOBILE JALISCO consists of a special module with an interactive stage mounted in a truck that will be located in different points of the country, attending to an agenda that will coincide with big events and fairs where there exists the possibility of selling trips to Jalisco.

The effort articulated by the Secretariat of Tourism of Jalisco, and boards of tourism of the entity, includes all the lenders of tourist services who integrate this chain of value, so that from it, there generated a tourist product innovator formed by promotional packages that include all kinds of services, amusements, food, and other promotions. JALISCO IS MEXICO … YOU DESERVE IT, will speak closely to the final consumers to generate in them the restlessness of taking advantage of the great opportunity across this bold campaign without precedents in the history of the tourism in Jalisco, because interesting opportunities offer and to very good prices, to live through a few memorable vacations without curtailing in the quality in the services.