NATIONAL PROMOTION FOR ACAPULCO

• Continue the actions by the Tourist Promotion Board of Acapulco to promote the port inside the Mexican Republic.

As a whole with the Secretariat of Tourist Promotion of the Guerrero's State and the Mexican Association of Marketing and Executives of Sales of Hotels (AMMEVH), there are kept the actions of promotion of the destination across the educational seminars for travel agents, which in these occasion were realized in the State of Jalisco from September 22 to September 25, like that it was informed by the Director of FIDETUR, Jesus Radilla Calderón. The cities contemplated in this caravan are Guadalajara and places of Jalisco el Alto (Tepatitlán, Lagos de Moreno, Jalostitlán, La Barca, etc.), where there was estimated a participation of about 230 travel agents.

Jesus Radilla commented that the principal aim of these seminars is to promote Acapulco, beside qualifying and to update the travel agents of the region on the innovations that the port has to offer; as well as the principal attractions, cultural events, spectacles, sports etc., strengthening by this way the tourist image of the port and fomenting the abundance and economic assessment of the same one. Later, the promotional activities of Acapulco moved to such important markets as Toluca and Cuernavaca, where seminars were realized from September 28 to October 2; whereas from October 5 to October 9 it will be realized in Oaxaca and from October 12 to October 16 in León and Querétaro.

By the same way, continue the Advertising Campaigns across cooperative programs with the Council of Tourist Promotion of Acapulco and diverse commercial, such associates as Best Day, Sendetur, Aeromar and Etnia Tours; investing together a whole of 8 million 700 thousand pesos. These campaigns are in force from the month of Julio and will remain until December. Whereas the Campaign of Image started in April and they will finish until January, 2010, concluded. Likewise the Secretary of Tourist Promotion, C. Ernesto Rodríguez Escalona demonstrated that the above mentioned actions as a whole with the private initiative will strengthen moreover the co-responsibility of the whole sector with the intention of achieving that Acapulco is kept as the tourist destination preferred by the National Tourism.